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消费与认同——对消费社会学的一个分析框架的探索

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摘要:


英文摘要:

Based on a brief literature review , This paper deals w ith the issue of the integration of the paradigm of “consumer behavior” and that of “consumer culture” .It is suggested that “ identity ” , a basic sociological concept , can function as a conceptual framewo rk in bridging the tw o paradigms.Consumption both provides substantial materials in creating and manag ing identity , and acts as sig ns and symbols in communicating the identity .Thus, consumption is both a social action of orderly making use of material resources w ithin the framewo rk of identity (i .e., consumer behavior), and a sign sy stem that sig nifies and communicates identity (i .e., consumer culture).Therefore , the paradigm of consumer behavior and of consumer culture can be integrated in terms of the sociological paradigm of identity .

作者:

王宁;

作者单位: 中山大学社会学系 副教授; 博士;
期刊: 社会学研究
年.期:页码 2001.1:4-14
中图分类号:
文章编号:
关键词: 消费社会学; 消费者行为学; 主观认同; 社会学学科; 社会学分析; 吉登斯; 公共形象; 群体认同; 概念工具; 市场营销学;
英文关键词:
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